Compared to other sports shown on television, you will notice how NASCAR races feature so many brands and companies. Companies actually have a field day featuring their products and offerings by having logos stamped on the uniform of drivers and their respective vehicles. The checkered car flags are also quite useful in spreading the brand quickly. NASCAR races happen several times each year so companies try to join the festivities to increase their customer following.
Aside from football, NASCAR also leads when it comes to ratings on television. Since there are millions watching all over the world, companies like to showcase their brands by sponsoring cars and racers. Even though it means investing millions in the process, they can expect very good returns in the next few weeks and months. The popularity that people get from the sponsorships is well worth the cost. Companies can gain thousands of customers in a few days.
People can also try other things like using toy cars and remote control vehicles where they can feature a custom car flag. Other materials can be used which are much cheaper compared to actually sponsoring a NASCAR race driver or vehicle. You will discover other great things if you experiment with the approach. Try to gauge the reaction of people based on the approach you used.