Sometimes, I notice how many business owners come up with the wrong outdoor signage. They repeat the mistake again and again, losing precious time and money. If you want to make a big difference, learn the following rules.
I notice two particular things when looking at outdoor signage:
First, a potential customer will enter a sign shop and tell the maker the budget they have allocated for the signage. The owner of the sign shop will still come up with the sign even though he made a lot of compromises during the process due to the small budget. It is better to invest more money in a good signage than make do with one that does not effectively convey the company message.
Second, a potential customer enters a sign shop and shows the maker his layout and design. The problem is, it is not very attractive and lacks essential information that clients might need. The sign maker still makes it but the results are generally poor. This leads to more wasted cash.
Customers will have different experiences and will come up with signs depending on what they think is good for their business. However, some customers will only respond positively to certain messages and signage.
The right approach to outdoor signage is providing information that is easy to read and remember. Use a few words only and use the KISS technique, meaning Keeping It Simple, Son. You will find that using the right brief message will go a long way and work wonders for your business.