The use of custom flags is seen with almost any known organization. May it be from the individual setting to a more complex and organized structure of a company, to a more defined institution such as schools and universities, to the politically driven scenario of politics and information dissemination, these flags serve their intended purposes well.
The driving forces why custom flags are used may vary from person to person. For instance, individuals who use these flags in their own small ways may be driven to merely promote information to the immediate surroundings. Information dissemination as a public advisory are mainly used by public utility companies such as those involved in the development of public works.
Some institutions cash in on the effect of knowledge and recognizance of the public in bringing in patronage and effectively profit. Commercial companies which deal in the selling of merchandise may it be food, beverage, services, and any other benefit from the return patronage of potential clients able to know that the merchandise they need is being sold by the company.
As for others, custom flags serve as icons of pride, identity, and prestige. Socio civic organizations and schools are able to get recognition and increase in prestige by making their presence felt in the community they serve in. With activities and services rendered, their altruistic efforts are paid off with the appropriate recognition and good image.
There are differing purposes from differing people using different variants of custom flags. However, one thing is common among all them, and that is being known at any angle by the area the flags are being set up.