Custom Banner Stands are widely used especially in the advertising industry because there are effective tools to attract the eyes of people. There are plenty of styles for this tool and same goes for sizes. Sizes have wide variation up to 78 and 84 inches high. There is a notion that the bigger the banner is the better that it is noticed and be read from a far distance.
Life-size banners are ideal in malls and streets because these are large enough to be noticed by passersby, especially at trade shows or exhibits. Passersby can easily read the contents of these banners and it is hard to ignore too. However, this type is a bit costly if compared to table-top banners because of the bigger materials used.
Another common banner is the tension pole banner stand. It is a minimalist type of banner because less hardware can be seen at the front of the banner. This can make the viewers to focus more on the graphic design in the banner than its outer hardware.
This type is less costly compared to other banner stands. Thus, this is considered as a practical banner stand for some companies; however, the life-span can be shorter because it is needed to be manually unrolled.
Budget is a factor to consider when deciding on the size of a custom banner stand. Generally speaking, the larger the stand the more costly it can be. But it is good to invest on this because the visual impact out-weighs the cost of it.