Whenever I drive down the street and look at an outdoor signage design that I particularly like, I spend some precious seconds actually admiring the work. Business owners should be more particular with the signage they come up with if they wish to boost sales and gain a good reputation.
There are a couple of scenes that I regularly see:
1. A potential client enters a custom sign shop then tells the sign maker his budget. The sign shop is somewhat hesitant of spending too much or losing a possible purchase. He decides to create a sign that will suit his small budget with the hope of selling his products more and enhancing his reputation among potential customers.
2. A client enters a sign shop bringing a prepared layout and concept. However, these are not practical or attractive at all. The sign maker nevertheless proceeds with the project and delivers a useless signage to the marketer.
Over the years, I discovered that people have to be more careful when making signage. Otherwise they will only be wasting time and cash.
Potential customers come from various backgrounds and their ages also differ. They will view your sign at different times of the day and in various conditions. You should provide quick and useful information quickly.
A good outdoor signage is necessary to bring in new customers as well as keep the loyal ones. Use short readable words. Follow the KISS approach – meaning, Keep It Simple, Son. You will be amazed at how well people respond to this.