The internet has provided a great leap in the sales and marketing of products and services over the years. Connecting people in an information network highway, people need not to actually be in a store physically to browse at the products being sold. Advertising and promotions have also seen much more automation with virtual banners and streamers.
Nevertheless, many still require the use of custom flags for advertising of their websites, and there is mainly one reason why.
Niche expansion. Good businessmen rely heavily on advertising targeted to a specific market, and in as redundantly cheap and effective as possible. Great businessmen however,rely on saturated niche advertising to maximize potential clientele.
Even with the business set in a virtual environment, many people are not connected to the internet at any given time. Besides, people rely heavily on search engines to provide links for their wants and needs.No one technically would take much time off what they have to browse upon and meddle with the online advertisements scattered within pages.
The use of custom flags brings the information directly to the potential clients while they are still offline, thus bypassing the requirement to use the search engine. This also allows people to retain the URL needed or required website information so that they will just have direct access should they connect any time.
in effect, custom flags over shadow the ranking of search engines since the URL displayed on the flags would be the first preference of the clients and not be at the mercy of the search engines based on relevance and paid subscription.